Madhavan has joined the league of India's top celebrity endorsement models. Bollywood superstars like Amitabh Bachchan, Shah Rukh and Aamir Khan endorse several top products. Like them, Maddy too endorses eight top products. A spokesperson of a famous ad agency says, "our study has shown that Maddy is the most recognised face in the south who is acceptable to the north Indian audiences as well. As a brand ambassador, he has tremendous reach and is immensely popular among youth and women, the two segments of utmost importance to any brand."

Meanwhile, Maddy is shooting in Lucknow eith Dhaam Dhoom star Kangana Ranaut for Tanu Weds Manu. The star has proised that he will be back next year with a few interesting Tamil films.