Earlier we have reported as that the actor Arya who is busy with more projects has himself bought all the rights of his forthcoming film 'BEB'(Boss Engira Bhaskaran) from its producers KS Sreenivasan of Vaasan Visual Ventures. It is heard that Arya will directly market or promote his film with the help of his friends.

Now the latest buzz is that Udhayanidhi Stalin of Red Giant Movies will be promotion Arya's 'BEB' in theatres across India.

The film was directed by Rajes of SMS fame and Nayanthara has playing female lead role with Arya. Yuvan scored music.